Increased Applications


Increased Revenue


Michigan State University

Increasing online course applications by 100+%

The Situation

In addition to being a world-leader in undergraduate education, Michigan State University’s Department of Geography offers online courses for anyone interested in advancing their career or getting into the field of geo-spatial sciences. Maximizing enrollment in these 7-week courses is a critical goal of the MSU GEO team. We worked together to ensure just that.