- Look around the home page and talk about what you think the site is about: What can you do here? Who is this site for? What’s unique about it? Talk about your first impressions.
- Does this company appear to have the things that elicit trust and confidence in you? Would you consider purchasing from this site if this were not a test?
- Select a product and add it to cart and then go through the checkout process using fake credit card information. Please do not actually submit your order.
- Talk about anything that gets in your way throughout the shopping and checkout process, making it more difficult than it should be.
- What frustrated you most about this site?
- If you had a magic wand, how would you improve this site?
- What did you like about the site?
- How likely are you to recommend this site to a friend or colleague (0=Not at all likely, and 10=Very Likely)?